Free Adwords Secrets

David Naylor has an excellent explanation of some of the advanced ways to use dynamic keyword insertion within Google AdWords. Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their ads. For example, if I want an ad to be displayed for a search on "search engine optimization" ...

A U.S. judge on Wednesday refused to dismiss a lawsuit against Google Inc. charging that the Web search leader's adWords program abuses trademarks.

The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google's Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together. Making their Website Optimizer generally available to AdWords customers should be helpful in achieving better conversions. Webmasters can test ...