Writing Effective Ad Copy

Common Mistakes Marketers Make Writing Ad Copy

Writing Effective Ad Copy - Common Mistakes to Avoid

Pay per click advertising is a great way to drive traffic to your website or blog, but, if you are not a master at writing effective ad copy the expense will eat you up alive. There are several components to pay per click advertising that, unfortunately, are done quite poorly by marketers and I will devote a section to each. These components are:

Keyword Grouping:

Non-Targeted Keywords

Low Quality Score

Writing effective ad copy hinges upon your ability to integrate these components and that will greatly affect your pay per click advertising expense.

The Importance of Keyword Grouping

Way too many affiliate marketers make the mistake of not writing their keyword grouping properly. In order to be writing effective ad copy the keywords used need to be related in content; at the very least, one of the keywords should be the same in all keyword phrases used. For examples learn affiliate marketing, affiliate marketing lessons, earn money affiliate marketing. Obviously the keywords affiliate marketing are common to all the keyword phrases. Keyword grouping is essential to the art of writing effective ad copy. When writing your ad copy make sure your related keywords are in the title and the ad content body itself or you will likely get a low quality score (see below).

Using Non-Targeted Keywords

Another big mistake made is the use of non-targeted keywords and by this I mean keywords that are way too general or broad in content. The best way to avoid the use of non-targeted keywords is make sure you do your keyword research ahead of time. You can do this by putting quotation marks around the keyword or keyword phrase like this, "writing effective ad copy" in your Google address bar and clicking the search button next to it or the enter key on your keyboard. Keyword phrases like "affiliate marketing" or "make money online" are non-targeted keywords, the subject matter is too general which makes competition too great, (pay per click advertising costly), where a more specific phrase like "affiliate marketing lessons" is not..

Low Quality Score

Ads rarely shown due to low quality score is not something you want to see next to your keyword phrases on Google AdWords. Quality score is based on how Google views your ad group, the keywords within the ad group and title, and the landing page your ad is sending your visitors to. If you haven't managed to relate your keyword grouping to all of the components above you are not writing effective ad copy. Compound this with non-targeted keywords that have too low a keyword bid and you are begging Google for a low quality score. Low quality score in turn means either your ads don't show or you get to spend a fortune to have the privilege of pay per click advertising.