Guide to Adwords Website Optimizer
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Submitted by grrajeshkumar on Tue, 06/30/2009 - 11:56
The Google Website Optimizer is a free tool from Google to let Adwords advertisers optimise their landing pages to maximise their potential earnings from adverts.
Website Optimizer is a free and self-service tool. Without extensive experience or resources, you can run multivariate experiments on landing page content, including headlines, promotional copy, and images.Participation in the limited beta testing has some requirements.