The Google Website Optimizer is a free tool from Google to let Adwords advertisers optimise their landing pages to maximise their potential earnings from adverts.

Website Optimizer is a free and self-service tool. Without extensive experience or resources, you can run multivariate experiments on landing page content, including headlines, promotional copy, and images.Participation in the limited beta testing has some requirements.

Top Landing Page Tips from the Pros

Whether your goal is to get a visitor to click, buy, register for something or tell a friend about your site/services, optimizing your landing pages is key to a successful campaign. If users don’t quickly see what they’re looking for, they’ll leave your site frustrated and may never return to your site in the future. Here are some pointers from the landing page pros for making sure that doesn’t happen:

10 Tips for Writing the Ultimate Landing Page | Copyblogger

What a Landing Page Is Not

A landing page is not a start page or a doorway page. Huh? Knowing the difference can save you a lot of grieve. With that being said, definitions are in order before learning how to construct a landing page.

Landing Page, Start Page, Doorway Page Defined

Landing Page - A landing page as a page that appears when an online customer clicks on an online ad or a search-engine result link.

The page is suppose to display content that is an extension of the ad the person clicked on.

WebSite Landing Page Guide

A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.

Most importantly, consider that you have 8 seconds or less to convince your visitor to act. If you haven't convincingly made your case in this time then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history.

Page Layout

Increasing Landing Page Conversion: Converting the Prospect Into A Customer

Building An Effective Landing Page

As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub—like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of new opportunities presented to them.

Why are landing pages important?

As a resource for focusing your marketing efforts, landing pages are necessary for all marketers wanting to promote a single product or generate leads using the Internet. If you are planning on offering a product such as an ebook, audio CD, DVD or a service such as a training seminar or monthly newsletter, you will want to develop a landing page system.

Five Elements of an Effective Landing Page

The goal of any landing page is to get your prospect to respond to the offer set forth in your marketing campaign – registering for an event, completing an information request form, downloading a whitepaper, etc. Here are five elements you should have in place the next time you are creating a landing page for your marketing campaign:

What is a landing page ?

In marketing terms, it's a specialized page that visitors are directed to once they've clicked on a link, usually from an outside source such as a Pay Per Click ad. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.

A different view on landing pages
To me, a landing page also refers to every single page on your site. Many site owners believe that the way the visit to sale process works is this:

31 Killer Writing AdWords Ads Tips

The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first. This creates an upward spiral which if you can get on the right side of with relevant ad copy from the beginning, you’ll end up paying less per click, and getting more clicks on your ad for the same daily budget.